Monday, 15 Jul 2024

NBA and NBPA to Contribute Over $3 Million to Cleveland Community and HBCUs for NBA All-Star 2022

NBA and NBPA

As part of NBA All-Star 2022, the NBA and the National Basketball Players Association (NBPA) have announced their commitment to supporting the greater Cleveland community and Historically Black Colleges and Universities (HBCUs). These efforts will focus on areas such as youth development, education, health equity, food security, and economic inclusion. With a combined investment of more than $3 million, the NBA and NBPA aim to uplift the HBCU community and empower the next generation of leaders.

NBA All-Star Game Beneficiaries

In line with the NBA All-Star Game format, every quarter played will count towards supporting two Northeast Ohio organizations. Team Durant will be playing for the Greater Cleveland Food Bank, while Team LeBron will be playing for the Kent State University I Promise Scholars Program. Additionally, the NBA and State Farm® have partnered to turn on-court assists into off-court assists through the State Farm Assist Tracker, benefiting communities across the country.

For NBA All-Star 2022, the NBA and State Farm® will donate $1,900 for every assist made during the game. The total amount will be split between the two Cleveland-based beneficiaries: the Kent State I Promise Scholars Program and the Greater Cleveland Food Bank. These organizations have been making significant contributions to higher education opportunities and addressing hunger relief in Northeast Ohio.

NBA 75th Anniversary Live, Learn or Play Centers

As part of the NBA’s 75th Anniversary Season celebrations, the league has partnered with Kaiser Permanente to establish and dedicate the 2,000th Live, Learn, or Play center at the Cudell Recreation Center in Cleveland. This initiative uses the power of basketball to create a lasting impact in communities worldwide. Additionally, a second Live, Learn, or Play center will be established at the King Kennedy Boys & Girls Club, providing a refurbished basketball court and a new wellness space for the community.

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NBPA Foundation Initiatives

The National Basketball Players Association Foundation is committed to improving access to youth sports for school-aged children in the Greater Cleveland area. They will provide grants to organizations such as Playworks and Boys & Girls Clubs of Northeast Ohio. Furthermore, the Foundation will support local civic engagement programs through grants to Cleveland Votes and The FreedomBLOC.

HBCU Classic and Initiatives

The NBA and AT&T will present the first-ever NBA HBCU Classic, featuring the Howard University and Morgan State University men’s basketball teams. This game will be simulcast on TNT, ESPN2, and NBA TV. In an ongoing commitment to HBCUs, the NBA and AT&T will donate $100,000 to each school, totaling $200,000, to support the student experience. The teams will also engage with NBA league and team executives for programming on professional development, networking, and the impact of HBCUs on society.

Additional initiatives during NBA All-Star include storytelling content, career development opportunities, special performances, and financial contributions to support HBCU students and alumni. The NBA will commission and showcase original artwork by student artists from Central State University, highlighting their HBCU experience and sports. Moreover, the NBA Foundation will make grants of $250,000 each to the Thurgood Marshall College Fund and UNCF (United Negro College Fund), supporting scholarships and resources for HBCU students.

NBA Cares All-Star Day of Service

Volunteers from across the NBA family will participate in the 14th Annual NBA Cares All-Star Day of Service. Presented by Nike, SAP, and State Farm, this event will involve sorting and packing food donations at the Greater Cleveland Food Bank and organizing gently used books with the Kids’ Book Bank Cleveland. These efforts will support thousands of children, seniors, families, and individuals in need.

COVID-19 Education, Incentives, and Resources

The NBA, in collaboration with the Cleveland Cavaliers, is supporting Mayor Justin Bibb’s citywide initiatives to encourage vaccination, boosters, and health education. They will provide incentives for those who receive a COVID-19 vaccine or booster shot at vaccine sites throughout the city. Incentives include tickets to All-Star events and Cavaliers games, merchandise, and special autographed items. The NBA will also contribute to city-wide vaccination and testing efforts by providing additional vaccination locations, rapid antigen tests, and face masks to schools and community-based organizations. A $100,000 donation will be made to the Funders Collaborative on COVID Recovery to support the community’s recovery from the economic and social impacts of COVID-19.

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NBA All-Star Rewards Program

The NBA has included more than 130 diverse-owned businesses as part of the NBA All-Star Rewards Program. This program aims to promote economic inclusion and support Cleveland’s recovery efforts from the ongoing effects of the pandemic. Fans are encouraged to patronize locally owned restaurants and retail businesses for a chance to win tickets to All-Star events and exclusive prizes. Additionally, the NBA has engaged more than 30 women-, minority-, and LGBTQ-owned businesses through its Supplier Diversity Program to support NBA All-Star as vendors.

Jr. NBA Programming

The Jr. NBA and Cavaliers will host a variety of virtual programming for local children and youth basketball coaches leading up to the All-Star Game. NBA Rising Stars, WNBA players, and Jr. NBA coaches will teach basketball skills and address mental performance topics during virtual gym classes for Cleveland public school students. The Jr. NBA will also lead a virtual workshop that includes on-court instructional resources and a session with NBA Mind Health Director Dr. Kensa Gunter, focusing on building communities of support and promoting mind-body connection among youth.

The NBA, in collaboration with the Cavaliers and various partners, including KultureCity and South Pole, is committed to making All-Star inclusive, accessible, and environmentally responsible.


FAQs

Q: What organizations will benefit from NBA All-Star 2022 in Greater Cleveland?

A: Team Durant will play for the Greater Cleveland Food Bank, and Team LeBron will play for the Kent State University I Promise Scholars Program.

Q: How much will be donated to the Kent State I Promise Scholars Program and the Greater Cleveland Food Bank?

A: The NBA and State Farm® will donate $1,900 for every assist made during the NBA All-Star Game, with the total amount split between the two Cleveland-based beneficiaries.

Q: What is the NBA 75th Anniversary Live, Learn, or Play Initiative?

A: This initiative, in partnership with Kaiser Permanente, aims to establish Live, Learn, or Play centers around the world. As part of this initiative, the NBA will dedicate its 2,000th center at the Cudell Recreation Center in Cleveland.

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Q: How is the NBPA Foundation contributing to the Greater Cleveland community?

A: The NBPA Foundation is improving access to youth sports in the Greater Cleveland area through grants to organizations like Playworks and Boys & Girls Clubs of Northeast Ohio.

Q: What is the NBA HBCU Classic, and what initiatives are associated with it?

A: The NBA HBCU Classic is a game featuring the Howard University and Morgan State University men’s basketball teams. The NBA and AT&T will donate $100,000 to each school to support the student experience. Additionally, both teams will engage in programming on professional development, networking, and the impact of HBCUs on society.


Summary

NBA All-Star 2022 in Cleveland is not just about basketball; it’s about making a positive impact on the community. The NBA and NBPA are investing over $3 million to support the greater Cleveland area and HBCUs. This investment will focus on areas such as youth development, education, health equity, food security, and economic inclusion. Beneficiaries of the All-Star Game will include the Greater Cleveland Food Bank and the Kent State University I Promise Scholars Program. Additionally, the NBA will establish its 2,000th Live, Learn, or Play center in Cleveland, ensuring the power of basketball creates a lasting impact globally. The NBPA Foundation will also contribute to the community by improving access to youth sports and supporting local civic engagement programs. The NBA’s commitment to HBCUs continues with the NBA HBCU Classic, where a $100,000 donation will be made to each participating school. Alongside monetary contributions, the NBA will provide career development opportunities, storytelling content, and support for HBCU students and alumni. The NBA All-Star weekend will also involve community service activities, COVID-19 education and resources, economic inclusion efforts, and engaging programming for youth. NBA All-Star 2022 aims to make a difference and celebrate basketball’s 75th Anniversary Season in a meaningful and inclusive way.


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